Product Marketing Specialist

Location US-IL-Lincolnshire
Job ID
45604
Function
Marketing

Overview

The Product Marketing Specialist will serve as the global product SME for launches, refreshes and sustaining activities across the Zebra product portfolio, managing all aspects of the go-to-market process.  This person will work closely with business units, global product marketing, global demand center and regional marketing to deliver go-to-market plans while leading strategy, messaging, creation and management of all content.

Responsibilities

  • Work to bring hardware and software products to market across the Zebra portfolio, interacting with business units to become the marketing subject expert for new products and enhancements to existing product offerings.
  • Create key messaging and value proposition to support creative content.
  • Work with internal and external agencies to guide content development, maintaining on-time schedule, within budget.
  • Oversee product launch definition and activation activities, including alignment with global product marketing, regional marketing, web/digital, vertical marketing, public announcement and PR teams.
  • Supervise the creation and maintenance of specific product pages on zebra.com, working together with the digital marketing team.
  • Create and maintain specific product pages on Zebra’s internal sales enablement and channel partner portals.
  • Lead the development of product and vertical application imagery, coordinating with vertical and regional marketing when possible to leverage economies of scale.
  • Manage assets in a common digital asset management system.
  • Support other Content Marketing Specialists and their businesses as necessary.
  • Utilize analytic benchmarks on content use and ROI metrics to guide decisions, while regularly communicating status updates to Global Lead, Product Content Strategy and Sr. Director of Global Product Marketing
  • Work with global product content, global product marketing and brand teams to ensure common process, look and feel for all assets.

Qualifications

  • Proven record of supporting the launch or introduction of products 
  • Experience developing differentiated go-to-market messaging.
  • Ability to create a content plan that is aligned to the buyer’s journey.
  • Demonstrating a collaborative, cross-functional approach for planning and problem solving.
  • Successfully managing multiple projects simultaneously.
  • Exceptional communication skills.
  • Minimally 3 years of experience working in various settings required, including in a corporation or for corporate clients. B2B experience strongly preferred.
  • Bachelor’s degree

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