• Senior Trade Show and Events Manager

    Location US-IL-Lincolnshire | US-NY-Holtsville
    Job ID
  • Overview

    The primary purpose of the Senior Events Management role is to plan, develop and implement impactful customer events, both internal and external, that support Zebra’s business objectives. This role is responsible for all activities and assignments associated with events, including ensuring all roles are clearly defined, event timelines are met, budgets are not exceeded and post event evaluation of success to evolve and improve. This role may also coordinate meeting and event logistics including, food and beverage requirements/selection, transportation, audio-visual, activities, etc. as deemed necessary. 


    • Responsible for project managing global and regional events, including:
      • Development of project scope and milestone-driven plan
      • Construction of project teams and status report
      • Management of project timeline and budget
      • Managing external agencies, including DMCs, logistics and build vendors
      • Coordination with vertical and product marketers to ensure correct messaging, demos and products for each event (when required)
      • Internal communication to stakeholders, including management of weekly status and coordination calls
      • Execution of finanical responsibilities associated with shows (contracts, purchase orders, etc.)
      • Ability to manage multiple projects / events simultaneously
      • Travel to events to run onsite management


    • Work with other marketing associates on all event related communications
      • Analyzes and evaluates the effectiveness of event tactics
      • Execute sponsorship opportunities for strategy and revenue purposes
      • Act as conduit into the brand/creative team to ensure adherence to Company guidelines
      • Thorough understanding of lead process, and interlock with core marketing delivery agents


    Note: The statements herein are intended to describe the general nature and level of work being performed


    Key Skills and Competencies:

    • Bachelor’s degree or equivalent work experience.
    • Minimum 8 years of work experience.
    • Experienced marketer with solid understanding of marketing planning, execution and measurement best practices
    • Proven ability to create shared vision across multiple stakeholder teams and provide confident leadership to teams with strategic objectives.
    • Solid strategic program management experience including the ability to set and drive requirements across multiple functional arenas.
    • Strong analytical and strategic thinking including the ability to create insights and drive planning from diverse sets of data
    • Strong budget execution skills, negotiating tactics and vendor management. Experience managing event budgets in excess of $100K
    • Excellent communication as well as interpersonal, negotiation, and conflict resolution skills are required.
    • Self-motivated and directed person, requiring minimal supervision for successful assignment completion.
    • Excellent project management skills and the ability to work collaboratively across the business
    • Ability to work at all levels and will be comfortable presenting at c-suite level.

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