• Channel Marketing Advisor

    Location US-NY-Holtsville | US-IL-Lincolnshire
    Job ID
    53192
    Function
    Marketing
  • Overview

    The Channel Marketing Advisor will work closely with the channel marketing team in support of Sales, Partners and the Data Capture Solutions Portfolio Marketing team on the development and execution of specific DCS marketing plans and programs that increase Zebra market share.

    Responsibilities

    • Strategize and align on the marketing initiatives with the Data Capture Solution Inside Channel Account Managers, targeting underperforming/competitive reselling partners.
    • Execute marketing and enablement plans for targeted DCS partners that utilize our MDF in the most effective manner.
    • Develop DCS marketing plans and programs for channel partners and Broadline Technology Resellers.
    • Monitor, measure and report plan performance against objectives to determine ROI.
    • Lead DCS and other product launch planning for the channel team, aggregating information and plans by segment
    • Represent channel marketing on behalf of DCS in vertical market planning sessions
    • Provide marketing support for channel marketing initiatives including event planning, content creation and communication. 
    • Perform other duties as assigned.

    Qualifications

    • Bachelor’s degree in Marketing preferred
    • 5 or more years of Sales and /or marketing experience in a B-B corporate-based marketing position
    • Experience in managing a small team is prefered 
    • Experience with indirect channel go-to-market is required
    • Experience transforming business objectives into marketing campaigns and programs
    • Strong analytical, interpersonal and communication (written and verbal) skills
    • Demonstrated high degree of initiative

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