• Product Marketing Specialist

    Location US-IL-Lincolnshire
    Job ID
  • Overview

    The Product Marketing Specialist will serve as the global product SME for launches, refreshes and sustaining activities across the Zebra Supplies product portfolio, managing all aspects of the go-to-market process.

    This person will work closely with business units, global product marketing, global demand center and regional marketing to deliver go-to-market plans while leading execution, messaging, creation and management of all content.




    Execute product lifecycle marketing strategies for the Supplies portfolio interacting with business units and regional stakeholders to become the marketing subject expert for new and existing products.

    – Create key messaging and value proposition to support creative and sales enablement content.

    – Work with internal and external agencies to guide content and sales enablement development, maintaining on-time

    schedule, within budget.

    – Oversee product lifecycle activities, including alignment with global product

    marketing, regional marketing, web/interactive, vertical marketing, public announcement and PR teams

    – Supervise the creation and maintenance of specific product pages on zebra.com, working together with the digital marketing team

    – Create and maintain specific product pages on Zebra’s internal sales enablement and channel partner portals.

    – Lead the development of product and vertical application imagery, coordinating with vertical and

    regional marketing when possible to leverage economies of scale.

    – Manage assets in a common digital asset management system.

    – Support other Supplies marketing activities as necessary.

    – Utilize analytic benchmarks on content use and ROI metrics to guide decisions, while regularly communicating status updates to Global Lead.

    – Work with  global product marketing and brand teams to ensure common

    process, look and feel for all assets.

    - Support EMEA Strategic Marketing Priorities working with Sales, BU and EMEA AIT Marketing / RPM.

    - Drive localization and translation of global content into EMEA requirements.



    Preferred Education: BA/BS degree in relatable field.

    Preferred Work Experience (years):

    - minimum 3 years of experience working in various settings required, including in a corporation or for corporate clients.

    - B2B experience strongly preferred.


    Key Skills and Competencies:

    - Experience in marketing asset creation, campaign creation or similar

    – Ability to create a content plan that is aligned to the buyer’s             


    – Demonstrating a collaborative, cross-functional approach for

    planning and problem solving.

    – Successfully managing multiple projects simultaneously.

    – Exceptional presentation and communication skills.

    - Successful experience managing diverse agencies & external resources

    - Influence / Negotiation / Partnership skills with product and sales teams

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