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The Product Marketing Senior Lead sits on the Portfolio Marketing team and will collaboratively work with the Channel and Regional Marketing organization balancing the needs of the business units, regional demands, industry trends and marketing best practices to drive compelling launch strategies, product lifecycle content and processes, and clean end of life communications. A close partnership exists between verticals, regions and the product teams.
The purpose of the Product Marketing Senior Lead is to lead development of a product marketing strategy for a segment of the portfolio and execute against that strategy through vertical, field and channel marketing resources while building and maintaining a marketing competitive advantage in region. Working with a cross-functional team, the incumbent will develop position, and message go-to-market strategy, sales enablement, and competitive analysis. Additional responsibilities will include strategic planning, provide valuable input regarding the market and engage in product management functions for the product portfolio.
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Key skills and competencies: