Product Marketing, Senior

Location US-IL-Lincolnshire | US-NY-Hauppauge | US | US-MA-Boston | US-TX-Austin | US-CO-Denver
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This position can be remote throughout the U.S.


At Zebra, we’re reinventing how businesses operate at the enterprise edge - helping them run faster, smarter, and more connected than ever before.

A dynamic community of builders, doers and problem solvers, we each play a unique role - shaping new technologies, bringing solutions to market, and partnering with companies on the front line of business.

Being a part of Zebra means making your mark as we make digital transformation a reality.

It means growing into a leader at a leading company that makes a distinct difference - because together, we’ve only just begun.

Build Today. Create Tomorrow.

Join a team of builders, doers and problem solvers.

Join Zebra.


The primary purpose of the Product Marketer is to manage the creation of compelling and differentiated messaging for offerings related to our Software and Solutions portfolio. This individual will also be responsible for creating a Go-to-Market strategy and align with colleagues in vertical, field, and channel marketing. Working with a cross-functional team, the incumbent will immerse themselves in the competitive marketplace, developing positioning, sales enablement, and competitive analysis materials.

This is an individual contributor role with career growth opportunities.


  • Manage content creation from inception through delivery own GTM planning for a portion of the portfolio
  • Own product, reinvigorate, refresh and retire programs, collaborating with vertical marketing leads, channel marketing managers and field marketing managers
  • Ensure successful seller adoption of enablement materials
  • Support impactful portfolio-specific, cross-vertical initiatives in region


Minimum Qualifications

  1. Bachelor’s degree in related field
  2. 5+years of B2B marketing
  3. Strong writing and excellent presentation skills
  4. Ability to technically understand how products fit in to create and deliver a solution

Preferred Qualifications

  1. Ability to thrive in matrixed organization environment
  2. Ability to multi-task and remain highly organized
  3. Demonstrated whole lifecycle product marketing experience, from NPI to EOL
  4. Understanding of holistic go-to-market readiness, especially readiness of different channels for the portfolio at large

Zebra is an equal opportunity/affirmative action employer committed to a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, ancestry, marital status, age, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by law. If you are an individual with a disability and need assistance in applying for a position, please contact us at


The EEO is the Law poster is available here:


The EEO is the Law poster supplement is available here:


Zebra is a federal contractor and is committed to an alcohol and drug free workplace. As a result, all U.S. based employees are subject to the Drug and Alcohol Free Workplace Policy and Procedure.

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